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Module: 1. AAU Agency/Module 1 - Mindset Tracking 10
Lesson: 02. What to Expect - Timeline - Mindset
Duration: 11:35
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--- TIMESTAMPS ---
[00:00 -> 00:04] All right, welcome to module one.
[00:04 -> 00:07] And what we're going to do is we're going to, this is how I kind of lay out each one of
[00:07 -> 00:08] the modules.
[00:08 -> 00:11] We're going to talk about kind of give you an intro, let you know what we're going to
[00:11 -> 00:17] be talking about and then we'll break into each individual lesson on its own.
[00:17 -> 00:21] Some of the videos may be longer, some might be shorter.
[00:21 -> 00:26] The reason why there might be a lot of shorter videos is because as technology changes, especially
[00:26 -> 00:30] if it's a tech video or a setup video or something like that, it's much easier for me
[00:30 -> 00:36] to go in and just fix or replace that video as well as, you know, moving things around
[00:36 -> 00:41] and making them much easier to find, which I think is one of the most important things
[00:41 -> 00:43] for you.
[00:43 -> 00:49] Typically, I will try to put in a lot of points as far as how long I think something should
[00:49 -> 00:50] take you.
[00:50 -> 00:54] If I say it should be done quickly or if it's, you know, put a little bit more thought into
[00:54 -> 01:00] it, that way you understand exactly how long you need to be doing something because I don't
[01:00 -> 01:05] want you to get caught on something that you should be trying to move forward with.
[01:05 -> 01:09] So with that, let's jump right in and get going.
[01:09 -> 01:16] So in this module, we are going to talk about what to expect and kind of a timeline.
[01:16 -> 01:18] And this is lesson number one as well.
[01:18 -> 01:25] And a little bit about mindset and certification as far as Google ad certification.
[01:25 -> 01:29] I just want to give you something a lot of people ask me that question right away and
[01:29 -> 01:31] I want to touch on that.
[01:31 -> 01:34] We're going to go into bridge building.
[01:34 -> 01:39] We are going to talk about how to organize yourself and what you should be doing and
[01:39 -> 01:43] what you shouldn't be as far as trying to do 25 things at once because you should not
[01:43 -> 01:44] be doing that.
[01:44 -> 01:48] We're going to talk about what you need and what you don't need, probably the most important
[01:48 -> 01:51] thing is what you don't need there.
[01:51 -> 01:55] The importance of moving forward, the importance of tracking everything.
[01:55 -> 02:00] And I will come back to that time and time and time again.
[02:00 -> 02:07] And you will understand why when you watch that lesson because it's absolutely crucial
[02:07 -> 02:09] when you're building your agency.
[02:09 -> 02:12] Salary if you should pay yourself a salary and if so, how to figure out how much it should
[02:12 -> 02:13] be.
[02:13 -> 02:17] A quick understanding of Google and why that's so important.
[02:17 -> 02:22] Not just to you but to anybody that you should be talking to coming up here shortly
[02:22 -> 02:25] as far as potential clients.
[02:25 -> 02:29] And the lifetime value of a customer and how to figure that out and why that's so important
[02:29 -> 02:32] before you start talking to customers.
[02:32 -> 02:39] So with that said, let's get started with lesson number one and what to expect in a
[02:39 -> 02:40] timeline.
[02:40 -> 02:45] I have tried to set this up so you can go through it quickly.
[02:45 -> 02:51] What I don't want to see you do is I don't want to see you skip ahead to the part where
[02:51 -> 02:54] you just go start trying to land customers.
[02:54 -> 02:56] There's a lot of training that leads up to that.
[02:56 -> 03:01] I tried to keep it short right to the point but the reason why this is so important is
[03:01 -> 03:06] because there's going to be a lot of lessons or examples on how I speak to clients and
[03:06 -> 03:13] tell them, you know, basically try to disarm them before they come back with objections.
[03:13 -> 03:17] And there's going to be a lot of stuff like that and examples I give up to that point.
[03:17 -> 03:20] Also, I tried to put this in specific order.
[03:20 -> 03:27] You don't need to, you know, build websites and start doing all this stuff until you get
[03:27 -> 03:29] to a certain point.
[03:29 -> 03:30] That's not why we're here.
[03:30 -> 03:32] I want to lay it out in the order.
[03:32 -> 03:38] I would do it in if I was starting all over again and you should not jump ahead as far
[03:38 -> 03:43] as, okay, I know, you know, I know how much I should pay myself for a second.
[03:43 -> 03:44] So, if you do, that's fine.
[03:44 -> 03:49] You can skip that one, you know, but the reason why I put this stuff in the beginning is because
[03:49 -> 03:55] it's so important specifically when we talk to talk about bridge building and tracking.
[03:55 -> 04:02] I have set this up as if I were talking to a younger self saying, hey, here are the mistakes
[04:02 -> 04:03] I made.
[04:03 -> 04:05] Here's what you should avoid doing.
[04:05 -> 04:09] Here is what the way and order you should do it in.
[04:09 -> 04:12] And here's what to expect.
[04:12 -> 04:17] And I try to do this with every one of these lessons and modules and tell you exactly what's
[04:17 -> 04:23] going to happen when you approach a client or what's going to happen when a client comes
[04:23 -> 04:27] back to you, like what kind of objections they're going to have or what kind of problems they're
[04:27 -> 04:29] going to have once you've onboarded them.
[04:29 -> 04:34] And I've hoped that I've taken literally all of that off of your plate and just saying,
[04:34 -> 04:36] hey, here's how you handle this.
[04:36 -> 04:40] So that's why I would say don't skip around just try to follow the modules.
[04:40 -> 04:46] As far as timeline goes and how long these modules and lessons will take, it's really
[04:46 -> 04:47] up to you.
[04:47 -> 04:51] Some people will just want to watch it all and then go back and start going through
[04:51 -> 04:53] each individual thing.
[04:53 -> 04:54] And that's okay.
[04:54 -> 04:57] I understand the importance of watching the lessons once and then going back and doing
[04:57 -> 04:59] the work.
[04:59 -> 05:01] But you can do that.
[05:01 -> 05:02] You don't have to.
[05:02 -> 05:07] As far as if there's a timeline as far as how long a task should take, I will try to
[05:07 -> 05:12] let you know because if I say that you should spend no more than 20 minutes on it, the reason
[05:12 -> 05:16] why I'm telling you that is because it's one of those rabbit holes where you could get
[05:16 -> 05:18] stuck.
[05:18 -> 05:19] Do not get stuck.
[05:19 -> 05:25] The whole idea is to keep moving forward to get you an agency with clients and to hopefully
[05:25 -> 05:28] help build you a successful business.
[05:28 -> 05:34] So when I say don't get stuck, spend 20 minutes, I literally mean pull your phone out, turn
[05:34 -> 05:37] the phone off, first of all, or at least turn off notifications.
[05:37 -> 05:39] But set it and close your email.
[05:39 -> 05:41] Set a timer for 20 minutes.
[05:41 -> 05:45] And once that timer goes off, go with what you've got.
[05:45 -> 05:47] That is important.
[05:47 -> 05:53] In my first agency, I was working with clients where I was building them websites.
[05:53 -> 05:58] And the problem, the biggest problem with kind of getting out of your own way is the
[05:58 -> 06:03] fact that I would start building these websites and I would send them to the client and they
[06:03 -> 06:07] would not move forward because it would take them six weeks to figure out what color
[06:07 -> 06:11] or what shade of blue they wanted on their website.
[06:11 -> 06:13] That is holding someone back.
[06:13 -> 06:15] I want you to move forward.
[06:15 -> 06:20] When I say 20 minutes, don't spend three hours because I know I've been there.
[06:20 -> 06:25] I'm telling you 20 minutes because I in the past spent three hours and I don't want
[06:25 -> 06:27] you to make those mistakes.
[06:27 -> 06:28] Okay?
[06:28 -> 06:31] So I'll stop, you know, ranting on that.
[06:31 -> 06:32] Okay.
[06:32 -> 06:34] Mindset and certification.
[06:34 -> 06:39] I want you to have a specific mindset of this is going to be a process.
[06:39 -> 06:42] There is going to be some work involved.
[06:42 -> 06:43] Is this hard work?
[06:43 -> 06:45] No.
[06:45 -> 06:51] When I look at hard work, I look at, you know, I had a landscaping company and, you know,
[06:51 -> 06:55] we had like 14 of my friends working for us and we were hauling rock.
[06:55 -> 06:57] Yes, you heard that right.
[06:57 -> 06:58] We were hauling rock.
[06:58 -> 07:03] In Minnesota, there are a lot of lakes and a lot of people have lake properties and
[07:03 -> 07:08] we would haul these big rocks, you know, size of basketballs and smaller, some of them a
[07:08 -> 07:14] lot bigger and we would put them on the shoreline because as the water erodes the shoreline,
[07:14 -> 07:18] you know, it kind of takes that person's property and washes it into the middle of the lake
[07:18 -> 07:19] and we don't want that.
[07:19 -> 07:23] So we would put this rock up there with this fabric behind it to keep the shoreline from
[07:23 -> 07:24] eroding.
[07:24 -> 07:27] So I literally hauled rock.
[07:27 -> 07:29] That was hard work.
[07:29 -> 07:34] That was, you know, that was back breaking work.
[07:34 -> 07:36] At the end of the day, you're exhausted.
[07:36 -> 07:40] There was no problems getting to sleep at the end of the night.
[07:40 -> 07:43] So that's what I consider hard work.
[07:43 -> 07:47] This is what I want you to look at as far as this is not hard work if you follow the
[07:47 -> 07:48] steps.
[07:48 -> 07:51] You can make it extremely hard if you want to.
[07:51 -> 07:54] I'm trying to avoid you doing that.
[07:54 -> 08:00] I'm trying to, you know, this can be back breaking because you can spend hours and hours
[08:00 -> 08:03] and hours and hours doing something and get nowhere.
[08:03 -> 08:04] That's hard.
[08:04 -> 08:05] I don't want this to be.
[08:05 -> 08:12] I want this to be extremely easy, but you need to have the right mindset.
[08:12 -> 08:17] You need to sit here and say, okay, to move forward, I need to take a step today.
[08:17 -> 08:20] What step is that going to be?
[08:20 -> 08:23] Is that going to be getting through two lessons and completing them?
[08:23 -> 08:27] You know, where you've done all the work, you watch the video and you do the work?
[08:27 -> 08:30] Is that going to be getting through an entire module?
[08:30 -> 08:33] This is not a long course.
[08:33 -> 08:36] You are not going to have to spend weeks on this course.
[08:36 -> 08:42] I know that if it was me, I could probably whip through the first, you know, three modules
[08:42 -> 08:45] and start going out and getting clients right away, you know, within a day or two.
[08:45 -> 08:48] And that's what I'd like to see you do.
[08:48 -> 08:52] You don't have to have everything set up before you start to look for clients, which
[08:52 -> 08:54] is why that is module number three.
[08:54 -> 09:00] We can set everything up later after you get a client, but you need to understand how to
[09:00 -> 09:05] speak to that client and kind of what we're going after before that.
[09:05 -> 09:08] So have that mindset.
[09:08 -> 09:11] Go into each individual day with a plan.
[09:11 -> 09:13] Don't just go and say, all right, I'm going to get as far as I can.
[09:13 -> 09:16] No, if you get further, great.
[09:16 -> 09:18] So go on with a minimum in mind.
[09:18 -> 09:22] I'm going to get through these three trainings by the end of the day or today.
[09:22 -> 09:23] I don't have that much time.
[09:23 -> 09:24] I just need to finish one lesson.
[09:24 -> 09:29] And if I get through two, even better, but have a mindset that you can do this.
[09:29 -> 09:31] Anybody can do this.
[09:31 -> 09:34] Have the mindset that you are going to accomplish this.
[09:34 -> 09:40] You're going to complete this course and you're going to have your very own agency.
[09:40 -> 09:43] It is attainable and you can do this.
[09:43 -> 09:47] And lastly, on this one, I wanted to talk about certification.
[09:47 -> 09:50] People always ask me if they need to have be Google ads certified.
[09:50 -> 09:52] No, you don't.
[09:52 -> 09:58] I have been Google ads certified a few times in the past eight years.
[09:58 -> 09:59] I'm not even sure why I did it.
[09:59 -> 10:05] I thought because if I did it, I would get more customers off of it and that couldn't
[10:05 -> 10:06] be further from the truth.
[10:06 -> 10:12] Being certified at one point for like five years, I think I got one phone call because
[10:12 -> 10:13] of it.
[10:14 -> 10:20] I tracked pretty well and that one person mentioned that they found me because I was
[10:20 -> 10:24] Google ads certified and they were looking on Google site and they saw my name.
[10:24 -> 10:25] That didn't even turn into a client.
[10:25 -> 10:28] In fact, that was somebody just really price shopping.
[10:28 -> 10:34] So Google's ads certification is designed to help you with Google ads and understand
[10:34 -> 10:37] it and learn it.
[10:37 -> 10:39] It does to a point.
[10:39 -> 10:43] You have a much better experience just going on YouTube and trying to learn Google ads.
[10:43 -> 10:45] I have a Google ads course.
[10:45 -> 10:48] There's a lot of good lessons and information in that.
[10:48 -> 10:55] I will put those videos in this course as I go because that's great information for you.
[10:55 -> 10:56] But with that said, you don't need to be certified.
[10:56 -> 11:02] In fact, those certification exams, a lot of the time just try to trip you out, make
[11:02 -> 11:06] it really hard and it's just not worth it.
[11:06 -> 11:08] At least that's what I found in my experience.
[11:08 -> 11:10] If you want to have it, go right ahead.
[11:10 -> 11:14] If you feel it's important to be able to put that badge on your website, go right ahead.
[11:14 -> 11:17] I know that you can even just find the answers for those exams online.
[11:17 -> 11:21] I mean, that's how not hard they are.
[11:21 -> 11:26] But you do not need to be Google ads certified for this process.
[11:26 -> 11:27] Okay.
[11:27 -> 11:32] So I hope you understand what's coming, how you should attack it and we'll see you in
[11:32 -> 11:32] the next video.

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--- FULL TRANSCRIPT ---
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All right, welcome to module one. And what we're going to do is we're going to, this is how I kind of lay out each one of the modules. We're going to talk about kind of give you an intro, let you know what we're going to be talking about and then we'll break into each individual lesson on its own. Some of the videos may be longer, some might be shorter. The reason why there might be a lot of shorter videos is because as technology changes, especially if it's a tech video or a setup video or something like that, it's much easier for me to go in and just fix or replace that video as well as, you know, moving things around and making them much easier to find, which I think is one of the most important things for you. Typically, I will try to put in a lot of points as far as how long I think something should take you. If I say it should be done quickly or if it's, you know, put a little bit more thought into it, that way you understand exactly how long you need to be doing something because I don't want you to get caught on something that you should be trying to move forward with. So with that, let's jump right in and get going. So in this module, we are going to talk about what to expect and kind of a timeline. And this is lesson number one as well. And a little bit about mindset and certification as far as Google ad certification. I just want to give you something a lot of people ask me that question right away and I want to touch on that. We're going to go into bridge building. We are going to talk about how to organize yourself and what you should be doing and what you shouldn't be as far as trying to do 25 things at once because you should not be doing that. We're going to talk about what you need and what you don't need, probably the most important thing is what you don't need there. The importance of moving forward, the importance of tracking everything. And I will come back to that time and time and time again. And you will understand why when you watch that lesson because it's absolutely crucial when you're building your agency. Salary if you should pay yourself a salary and if so, how to figure out how much it should be. A quick understanding of Google and why that's so important. Not just to you but to anybody that you should be talking to coming up here shortly as far as potential clients. And the lifetime value of a customer and how to figure that out and why that's so important before you start talking to customers. So with that said, let's get started with lesson number one and what to expect in a timeline. I have tried to set this up so you can go through it quickly. What I don't want to see you do is I don't want to see you skip ahead to the part where you just go start trying to land customers. There's a lot of training that leads up to that. I tried to keep it short right to the point but the reason why this is so important is because there's going to be a lot of lessons or examples on how I speak to clients and tell them, you know, basically try to disarm them before they come back with objections. And there's going to be a lot of stuff like that and examples I give up to that point. Also, I tried to put this in specific order. You don't need to, you know, build websites and start doing all this stuff until you get to a certain point. That's not why we're here. I want to lay it out in the order. I would do it in if I was starting all over again and you should not jump ahead as far as, okay, I know, you know, I know how much I should pay myself for a second. So, if you do, that's fine. You can skip that one, you know, but the reason why I put this stuff in the beginning is because it's so important specifically when we talk to talk about bridge building and tracking. I have set this up as if I were talking to a younger self saying, hey, here are the mistakes I made. Here's what you should avoid doing. Here is what the way and order you should do it in. And here's what to expect. And I try to do this with every one of these lessons and modules and tell you exactly what's going to happen when you approach a client or what's going to happen when a client comes back to you, like what kind of objections they're going to have or what kind of problems they're going to have once you've onboarded them. And I've hoped that I've taken literally all of that off of your plate and just saying, hey, here's how you handle this. So that's why I would say don't skip around just try to follow the modules. As far as timeline goes and how long these modules and lessons will take, it's really up to you. Some people will just want to watch it all and then go back and start going through each individual thing. And that's okay. I understand the importance of watching the lessons once and then going back and doing the work. But you can do that. You don't have to. As far as if there's a timeline as far as how long a task should take, I will try to let you know because if I say that you should spend no more than 20 minutes on it, the reason why I'm telling you that is because it's one of those rabbit holes where you could get stuck. Do not get stuck. The whole idea is to keep moving forward to get you an agency with clients and to hopefully help build you a successful business. So when I say don't get stuck, spend 20 minutes, I literally mean pull your phone out, turn the phone off, first of all, or at least turn off notifications. But set it and close your email. Set a timer for 20 minutes. And once that timer goes off, go with what you've got. That is important. In my first agency, I was working with clients where I was building them websites. And the problem, the biggest problem with kind of getting out of your own way is the fact that I would start building these websites and I would send them to the client and they would not move forward because it would take them six weeks to figure out what color or what shade of blue they wanted on their website. That is holding someone back. I want you to move forward. When I say 20 minutes, don't spend three hours because I know I've been there. I'm telling you 20 minutes because I in the past spent three hours and I don't want you to make those mistakes. Okay? So I'll stop, you know, ranting on that. Okay. Mindset and certification. I want you to have a specific mindset of this is going to be a process. There is going to be some work involved. Is this hard work? No. When I look at hard work, I look at, you know, I had a landscaping company and, you know, we had like 14 of my friends working for us and we were hauling rock. Yes, you heard that right. We were hauling rock. In Minnesota, there are a lot of lakes and a lot of people have lake properties and we would haul these big rocks, you know, size of basketballs and smaller, some of them a lot bigger and we would put them on the shoreline because as the water erodes the shoreline, you know, it kind of takes that person's property and washes it into the middle of the lake and we don't want that. So we would put this rock up there with this fabric behind it to keep the shoreline from eroding. So I literally hauled rock. That was hard work. That was, you know, that was back breaking work. At the end of the day, you're exhausted. There was no problems getting to sleep at the end of the night. So that's what I consider hard work. This is what I want you to look at as far as this is not hard work if you follow the steps. You can make it extremely hard if you want to. I'm trying to avoid you doing that. I'm trying to, you know, this can be back breaking because you can spend hours and hours and hours and hours doing something and get nowhere. That's hard. I don't want this to be. I want this to be extremely easy, but you need to have the right mindset. You need to sit here and say, okay, to move forward, I need to take a step today. What step is that going to be? Is that going to be getting through two lessons and completing them? You know, where you've done all the work, you watch the video and you do the work? Is that going to be getting through an entire module? This is not a long course. You are not going to have to spend weeks on this course. I know that if it was me, I could probably whip through the first, you know, three modules and start going out and getting clients right away, you know, within a day or two. And that's what I'd like to see you do. You don't have to have everything set up before you start to look for clients, which is why that is module number three. We can set everything up later after you get a client, but you need to understand how to speak to that client and kind of what we're going after before that. So have that mindset. Go into each individual day with a plan. Don't just go and say, all right, I'm going to get as far as I can. No, if you get further, great. So go on with a minimum in mind. I'm going to get through these three trainings by the end of the day or today. I don't have that much time. I just need to finish one lesson. And if I get through two, even better, but have a mindset that you can do this. Anybody can do this. Have the mindset that you are going to accomplish this. You're going to complete this course and you're going to have your very own agency. It is attainable and you can do this. And lastly, on this one, I wanted to talk about certification. People always ask me if they need to have be Google ads certified. No, you don't. I have been Google ads certified a few times in the past eight years. I'm not even sure why I did it. I thought because if I did it, I would get more customers off of it and that couldn't be further from the truth. Being certified at one point for like five years, I think I got one phone call because of it. I tracked pretty well and that one person mentioned that they found me because I was Google ads certified and they were looking on Google site and they saw my name. That didn't even turn into a client. In fact, that was somebody just really price shopping. So Google's ads certification is designed to help you with Google ads and understand it and learn it. It does to a point. You have a much better experience just going on YouTube and trying to learn Google ads. I have a Google ads course. There's a lot of good lessons and information in that. I will put those videos in this course as I go because that's great information for you. But with that said, you don't need to be certified. In fact, those certification exams, a lot of the time just try to trip you out, make it really hard and it's just not worth it. At least that's what I found in my experience. If you want to have it, go right ahead. If you feel it's important to be able to put that badge on your website, go right ahead. I know that you can even just find the answers for those exams online. I mean, that's how not hard they are. But you do not need to be Google ads certified for this process. Okay. So I hope you understand what's coming, how you should attack it and we'll see you in the next video.

